Portfolio
As a health communications consultant with more than a decade of experience, I’ve touched many projects.
These are some of the achievements I’m most proud of.
RecoverMe: My Recovery, My Journey
Campaign Background
According to the 2023 National Survey on Substance Use and Health, nearly 1 in 2 young adults aged 18 to 25 in the U.S. report having a mental health or substance use condition. The Substance Abuse and Mental Health Services Administration (SAMHSA) aimed to create a campaign that would connect young adults with resources to support them along their individual recovery journeys. I led the team to develop RecoverMe.
Empowering, Practical, and Encouraging
Recovery is a journey, and the road isn’t always smooth. Our approach aimed to normalize challenges in recovery and help young adults find resources and community support. Extensive research guided this effort to ensure the campaign would reach and resonate with young adults from all walks of life.
Results
RecoverMe was launched in December 2024 across web, social, and digital display. Within the first 30 days, RecoverMe content reached over 644k individuals and garnered more than
4 million impressions.
Substance Abuse and Mental Health Services Administration
Awards were received before the founding of MiraHealth Communications.
Awards
2022 Clio Health Innovator
Recognized for driving creativity and innovation in health marketing and amplifying the stories behind the work.
2022 Muse Gold Award
Awarded in the “Branded Content” category for the NASTAD Office of Health Equity Center for Innovation and Engagement.
2023 2nd Place PrEPpy Award
Awarded to the New York State Department of Health AIDS Institute, “PrEP is for Every Body” campaign.